{"id":670,"date":"2021-06-14T10:30:03","date_gmt":"2021-06-14T10:30:03","guid":{"rendered":"https:\/\/www.on-click.es\/?page_id=670"},"modified":"2021-06-14T10:30:03","modified_gmt":"2021-06-14T10:30:03","slug":"seo-positioning","status":"publish","type":"page","link":"https:\/\/www.on-click.es\/en\/seo-positioning","title":{"rendered":"SEO Positioning"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”227″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”3%” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”contacta” color_overlay=”#000000″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”slow”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” icon_linea=”icon-basic-elaboration-browser-search” margin_bottom=”20″][vc_custom_heading text=”Improve your positioning” font_container=”tag:h5|text_align:left|color:%23b3a06c” use_theme_fonts=”yes” css_animation=”fadeInUp”][vc_custom_heading text=”SEO Positioning” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeInUp”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”40″ custom_line_width=”20″][vc_custom_heading text=”Business digitalization is a reality that brings with it new rules of the road. Updating and adapting your business to these rules, especially if you\u2019re coming from the offline world, will give you an advantage over those who have decided to ignore this new reality.” font_container=”tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes”][vc_custom_heading text=”Developing a web page or a mobile application is the first step, but there\u2019s much more to be done if you want to be as close as possible to your target audience. That\u2019s the idea behind our work with SEO: to put you in the line of sight of your potential customers.” font_container=”tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_widget_sidebar sidebar_id=”page-sidebar”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”307″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_animated_title heading_tag=”h5″ style=”color-strip-reveal” color=”Accent-Color” text=”The importance of SEO”][vc_custom_heading text=”Why do I want to improve my SEO positioning? ” font_container=”tag:h2|font_size:42|text_align:left|line_height:52px” use_theme_fonts=”yes”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”40″ custom_line_width=”20″][vc_column_text css=”.vc_custom_1623666534774{margin-top: 30px !important;margin-bottom: 30px !important;}”]Because improving your SEO positioning will make you more visible in the search results of your target audience. How? By studying and analyzing the words and terms that are most commonly searched for on Google. Once we have identified these terms \u2013 which don\u2019t necessarily have to be a single word, but can also include phrases \u2013 we develop a strategy to get your web page among the top results when people search for them.[\/vc_column_text][vc_column_text css=”.vc_custom_1623666541772{margin-bottom: 30px !important;}”]The importance of SEO lies in how it adapts to the user, and it is a completely passive and natural way to help them find you. Searching for information on Google is part of our daily lives. That\u2019s why working on the SEO positioning of your web page will increase your visits, and with them your opportunities for conversion.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h5″ text_color=”#b3a06c” button_color=”default” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” link_text=”Contact” url=”#contacta”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”301″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” color_overlay=”rgba(0,0,0,0.71)” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”slow”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”250″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_animated_title heading_tag=”h5″ style=”color-strip-reveal” color=”Accent-Color” text=”The importance of SEO”][vc_custom_heading text=”It\u2019s time to improve my on-page SEO ” font_container=”tag:h2|font_size:42|text_align:left|line_height:52px” use_theme_fonts=”yes”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”40″ custom_line_width=”20″][vc_column_text css=”.vc_custom_1623666579474{margin-top: 30px !important;margin-bottom: 30px !important;}”]When we talk about on-page SEO, we are referring to adapting the web page itself. By this we mean its architecture, its menu, the images and texts it contains, etc. All of it must be adapted to the searches done by your target audience. To do so, we first study the key words that will guide our work.[\/vc_column_text][vc_column_text css=”.vc_custom_1623666587785{margin-bottom: 30px !important;}”]But it’s about more than words. Having correct usability and loading speed are some of the other factors that also come into play. If your page is simple and intuitive and loads quickly, so that your users don\u2019t have to wait, Google will give you a better position.[\/vc_column_text][vc_column_text css=”.vc_custom_1623666594339{margin-bottom: 30px !important;}”]There are other determining factors that need to be taken into account for positioning your web page. But it\u2019s important to be careful to avoid penalties from the search engine. If that happens, it will be more difficult to get your page into the top results. 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