Interface design (UI)
How will your audience see you? How will each screen work? UI design answers these questions before any code is written, so the result is clear, attractive and consistent.
What UI design is and why it matters
UI design (user interface design) is the discipline that defines the structure, elements and appearance of every screen in a website or app: where each piece of text, image, button or form goes, how it behaves and how it looks.
A good interface conveys professionalism and trust, reinforces your brand and lets users see at a glance what they can do. A poor one confuses, tires and loses you customers, however good the technology behind it.
UI design goes hand in hand with user experience (UX) design: UX studies how people behave and what they need; UI turns those findings into concrete, attractive screens.
Wireframes and prototypes: see your project before it's built
Our designers set out the structure and features of your website or app and arrange its elements using techniques such as wireframes (outline plans of each screen) and interactive prototypes you can click through as if it were the finished product.
The advantage? You can visualise the result and make changes while they're still cheap to make. Interface design sets the roadmap the developers will then follow.
- Spot problems before investing in development
- Validate the proposal with your team and customers
- Developers work from clear specifications
- Fewer last-minute changes and fewer surprises
Our interface design services
Web design
Interfaces for corporate websites, custom web projects and online shops, adapted to every device.
Business software
Interfaces for data-heavy business applications, where clarity saves hours of work.
Design systems
Libraries of components, colours and typefaces that ensure consistency and speed up development.
Interface redesign
We refresh dated websites and apps without losing what already works.
Accessibility
Contrast, sizing and structure designed so everyone can use your product.
How we design your interface
- 01
Content inventory
We list the elements each screen needs: text, images, forms and actions.
- 02
Wireframes
We lay the elements out in simple outlines and set the visual hierarchy.
- 03
Visual design
We apply your identity: colours, typefaces, icons, imagery and the style of every component.
- 04
Prototype and handover
We build a clickable prototype and hand the designs and style guide over to the development team.
Principles we apply to every interface
- Clear visual hierarchy
- Consistency across screens
- Responsive, mobile-first design
- Obvious buttons and calls to action
- Readable typefaces and good contrast
- True to your brand
Frequently asked questions
What is a wireframe?
Do I need a logo and brand identity?
Can I order just the design and have my own team build it?
Does UI design improve Google rankings?
Let's talk about your project
Tell us what you need and we'll get back to you within 24 business hours, no strings attached.